Yellowgrape Commerce Day

Meta's new algorithm gives every conceptually unique ad its own auction spot. If you repeat the same assets twenty times, you only show up at the starting line once. What you'll take away: 1. How Andromeda builds shortlists. 2. Why creative diversity is the only variable you can still control yourself. 3. A framework to apply tomorrow.

Every marketing decision is only as good as the data underneath it, and as AI takes on more of those decisions, silent data errors reach dashboards without anyone noticing. A pipeline pulling from GA4, Google Ads, and other ad platforms can break, and it's rarely obvious when it does. Revenue looks too high, cost looks too low, sessions look inflated, transactions and leads look over- or undercounted, or a campaign or channel looks like it's crushing it (or bombing) when the real story is a feed that stopped updating, data that got double counted, or spend landing in the wrong bucket. What you'll take away: This talk makes the case for observability as a systematic way to keep your data trustworthy and your decisions informed by accurate data: 1. What observability actually is. 2. Why most teams don't have it in place. 3. What it costs them when they don't. 4. How to implement it as a safeguard against these issues.

More data, smarter AI, better tooling. And yet half your automations still feel irrelevant. That's rarely down to the tooling. What you'll take away: 1. Where your data loses its connection with the customer. 2. How Studio Anneloes went from separate triggers to a single customer view, and what that delivered. 3. A checklist to hold your own flows up against

Attention alone stopped being enough. The brands that grow now are the ones people want to belong to. What you'll take away: 1. Why you should invest in community: Why smaller, sharper brand worlds outperform mass reach. 2. What creators are worth paying for: Which creator tiers, formats and collaborations actually strengthen your brand world. 3. How to scale your brand world: How brand and performance work as one system to build long-term brand value and growth (Community Growth Model).

Most teams only measure whether a decision was right after the fact. By then, the money's already spent. What you'll take away: 1. How to combine user research and experimentation and make it work for you. 2. Real-world case examples where insights led to better experiments. 3. Where to start if you don't have a testing culture yet.

Websites, AI, Search Engines & (Social) platforms are starting to be the same thing. Just a touchpoint in a journey. Now... What to do? What you'll take away: 1. What is happening online with rankings and metrics? Why should you act now. 2. Social Search Engines and How to Organize & Make Strategies. 3. How to start with your umfeld SEO today!

AI is changing who uses software, who decides, and who acts. For e‑commerce, that means something very concrete: your customer won't always be human. What you'll take away: 1. What ‘agent-ready’ means for a webshop, not for a SaaS company. 2. Three things you can already check on your own storefront and feed. 3. How to assess what this means for your category, and when.