Sharp talks
Seven talks with real depth on AI, data, full-funnel performance, SEO and GEO, UX and CRO. No filler, just insights you can act on tomorrow.
Yellowgrape Commerce Day
Sharp talks on every e‑commerce topic that matters right now. Followed by drinks and a walking dinner.
Until Commerce Day
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Last edition's crowd
About the day
One day, every topic that matters in e‑commerce right now.
No packed hall, no surface-level keynotes. Instead: inspiring talks with real depth, in an intimate setting where the good conversation gets room to breathe.
You'll hear how it really is: AI, data, full-funnel performance, SEO and GEO, UX and CRO, and the strategic choices that genuinely move your growth. No filler, just insights you can act on tomorrow.
We welcome you at Orchid House in the east of Amsterdam. Inspiration by day, connection by night: after the talks we move on to drinks and a walking dinner. The moment to dig deeper, spar and meet new people.
Welcome to the Yellowgrape Commerce Day.
Intimate setting
No packed hall, no surface-level keynotes. A room you can take in, where the good conversation gets space.
Drinks and walking dinner
Inspiration by day, connection by night. After the talks we move on to drinks and the walking dinner.
- 7 talks with real depth
- 1 afternoon 14:00 to 20:00
- Limited number of seats
- Free by invitation
Last edition
What visitors say
A glimpse of a previous edition, and what attendees took away.
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“Always short, relevant sessions about what's happening in e‑commerce and performance marketing right now. In a relaxed atmosphere, at great venues, with good food and plenty of room to exchange experiences.”
Anne Roos · Head of Marketing
24 September
The programme
Seven talks across two rooms: Dutch- or English-language.
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Stop the scroll: why creative variety wins in social advertising
Social media advertising has fundamentally changed. In 2026, attention is the biggest driver of performance. Algorithms like Meta's Andromeda reward content that grabs attention and holds it. The brands winning today aren't necessarily the ones with the biggest budgets, but the ones that test, learn and iterate the fastest. The challenge is clear: how do you build a system that consistently produces winning creatives, speeds up the learning process and keeps your brand relevant in the attention economy?
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Your customer outgrew your flow long ago
More data, smarter AI and better tooling, and yet half of all automations still don't feel relevant. Time to redefine the strategy behind personalisation and automation.
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The power of validation: how better insights lead to smarter decisions
Digital growth takes more than good ideas. It takes a way of working in which research, data and experimentation reinforce each other. In this session we share our vision on UX & Experimentation and show how organisations use a continuous cycle of discovering, validating and experimenting to make better decisions and create better digital experiences.
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The SaaSpocalypse is here: only agent-ready software survives
AI is changing who uses software, who makes decisions and who takes action. People still matter, but AI agents are becoming the new power users. SaaS companies that keep building for human users alone will lose their reason to exist. Using Sero as an example, I'll show how our software is evolving from classic SaaS into an AI stack for e‑commerce, where data, insights and agent-ready infrastructure determine the real value.
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Data quality through observability: why it matters more than ever
Every marketing decision is only as good as the data behind it — and as AI takes on more of those decisions, silent data errors slip into dashboards unnoticed and quietly scale. This talk makes the case for observability as a systematic way to keep your data trustworthy: what it is, why most teams don't have it, and what it costs them when they don't.
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From audience to community: why belonging is the new growth drive in e‑commerce
In an increasingly fragmented digital landscape, attention alone is no longer enough. In this session, we explain why the most successful e‑commerce brands build communities rather than audiences, how cultural relevance creates lasting customer relationships, and why smaller, sharper brand worlds will outperform mass reach in driving sustainable growth.
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Social SEO: claim your visibility
From likes to rankings. SEO strategies in the social media era — search engine and social platform algorithms are increasingly converging. In this session you'll learn how to make your website, AI & social media channels communicate optimally. All of this for maximum organic visibility, both on Google and in the social feed.
Room 1 · Orchid Social
NLRoom 2 · Orchid Cafe
EN
Speakers
Who you'll hear
Experts from the field, each with a sharp view on where e‑commerce is heading. Full line-up is as following.
The venue
The characterful Orchid House in Amsterdam East
An intimate place with character: big enough for a room you can still take in, small enough to speak to everyone.
Easy to reach by public transport. You'll receive the full address and directions with your registration.
Orchid Cafe
Practical
Frequently asked questions
What is the Yellowgrape Commerce Day?
One day, every topic that matters in e‑commerce right now. No packed hall, no surface-level keynotes, but sharp talks with real depth on AI, data, full-funnel performance, SEO/GEO and CRO, in an intimate setting where the good conversation gets room to breathe.
Who is this event for?
For e‑commerce managers, webshop owners and digital marketers who want to look beyond the standard story.
Is it free to attend?
Yes. Seats are limited, so we ask you to sign up only if you're sure you can make it.
How do I sign up?
Register your interest through the form on this page. We'll check availability and send you your personal registration link within a few days.
What can I expect on the day?
An afternoon of sharp talks by experts from the field, followed by drinks and a walking dinner: the place to dig deeper, spar and meet new people.
Sign up
Request your registration link
Seats are limited. Leave your details and we'll check availability and send you your personal registration link within a few days.
I'm interested
We'll get back to you as soon as possible.